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“Fantasies, feelings and fun”

Installation, 2017

six two-faced posters from Tyvek paper hanging on six hellium balloons 

Clothes are carriers of meaning that often offers different emotions, sensations and fantasies. In mass fashion, these states are represented by phrases and slogans, advertising campaigns, and events that add high emotional value to the material product. One of the main features of this type of fashion is how quickly the new things are getting old-fashioned. This is one of the reasons for the feeling that “we have nothing to wear”, and the overconsumption of textile products is a result. The emotion that it signifies is obsolete.

The project “Fantasies, feelings and fun” uses details of a found photograph and several old fashion magazines. The images are deeply fragmented, the focus falling on individual elements like parts of the human body, colors, cloths, materials, some falling light. Each image shows a piece of clothing that also carries a certain fantasy or emotion inspired by existing advertising campaigns. Every emotion hangs and depends on a helium balloon that will determine how long it will be up to date before falling to the ground and being forgotten.